SPRINGFIELD -- State Sen. Bill Brady's bargain-basement bid for governor is finally up on the television airwaves.

A spokesman for the Bloomington Republican said the campaign has purchased $100,000 in TV advertising time as the race for the GOP gubernatorial nomination heads into its final days.

The 30-second ad is a "nice looking piece that sells Bill Brady," spokesman Dan Egler said.

Brady has trailed his three opponents in fundraising through most of the 2014 campaign season. Records show he had about $273,000 in his campaign account at the end of 2013 and has raised about $27,000 since then.

By comparison, wealthy investment banker Bruce Rauner of Winnetka has raised $14 million, including $6 million of his own money. State Sen. Kirk Dillard of Hinsdale has received a late infusion of cash from government employee unions. helping him to join Rauner on TV.

State Treasurer Dan Rutherford had more than a $1 million in his war chest at the end of 2013 but has since pulled back some of his advertising after a federal sexual harassment lawsuit was filed against him.

Egler said Brady's ads are running throughout the state on cable and broadcast channels, and he added, the campaign could buy more time to help close out the primary election.

Brady ran a similarly low-budget race in the 2010 Republican primary, narrowly beating Dillard on the strength of his downstate support.

While polls show Rauner is leading the race, Egler said there remain high numbers of undecided voters that could be swayed to pick Brady.

kurt.erickson@lee.net|(217) 782-4043

Springfield Bureau Chief for the Herald & Review

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