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Look for our Shop LocaL pageS every

Tuesday JG-TC
in
the

with special offers
and promotions

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“Big Box Advantages With Local People”
The store carries brand-name
appliances, tools, and lawn and garden
equipment, such as washers and dryers,
ovens, refrigerators, lawnmowers,
vacuums and other small appliances.
Loyal Sears’ customers will recognize
many of the brands on the sales floor
including Craftsman, Whirlpool and
Kenmore.

installation on appliance purchases that
are made in the store or on the Sears
Hometown Store website. Two online
kiosks in the store provide access to the
complete line of Sears Hometown Store
products, and sales associates can sit
down with the customer to help them
find the products they are looking for.

“It’s another tool for use to show
Sears Hometown Store operates the customer what their options are,”
separately from Sears Holdings Kroening said.
Corporation, so Kroening’s store is
Products ordered at the store
not vulnerable to the corporate store
kiosks or directly through www.
closings or the discontinuation of
searshometownstores.com can be
certain brands, he said.
shipped to the customer’s home or
“We’re 100 percent separate from delivered to the store without shipping
Sears Holdings,” Kroening said.
charges.

By Sarah Miller
For the JG-TC

MATTOON – Tanner Kroening credits
the benefits received from being a locally
owned and operated Sears Hometown
Store and the revival of the downtown
area for allowing him to provide his
customers with advantages typically The confusion between the two
entities hasn’t stopped Kroening from
offered at larger stores.
expanding the Mattoon store. He
“We offer big box advantages, but recently added a service department
with local people and a friendly touch,” to perform repairs on all major brands
Kroening said.
either in the store or in a customer’s
The Mattoon store has been open for home. The store also provides service
just over two years now with Kroening for tools and appliances with lifetime
and his wife taking ownership at the warranties, he said.
start of 2017. His parents, Terry and Jan The store also offers delivery and
Kroening, originally opened the store
in October 2015. Mattoon had been
without a Sears since the closure of the
Sears department store in the Cross
County Mall the previous year.

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“Mattoon had always had a Sears
store,” Kroening said. “All of my family
had always shopped there and they
hated to see it leave.”

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While online ordering is necessary at
times as Kroening has limited space
on the showroom floor and for storage,
he emphasizes that customers can call
or come into the store to shop and ask
questions in person. The revitalization
efforts in downtown Mattoon have
made a big difference by bringing more
traffic to the downtown area, he said.
“We get people that stop by just to
visit,” he said. “It’s good to get the
downtown going again. It’s cool to
see all the businesses coming back
downtown.”

Why buy from a
stranger when
you can buy from
a neighbor?

Money spent
at a local
business
generates
3.5x more
wealth for the
local economy
compared to
money spent
at a chainowned store!

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