Q: Out of all the things I can do as a business to enhance my digital presence on the Internet, what is THE MOST IMPORTANT thing I can do?
A: Undoubtedly, the MOST IMPORTANT thing you can do is make sure that you have an awesome website that is RESPONSIVE! I’m amazed how many times in a week that I encounter a business that does not have a website. I seriously want to scream, “C’MON Grandpa…you gotta do this!” But I don’t, at least not out loud (I totally do in my head though).
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Seriously, a website is the foundation of all things digital for ANY business. Even if you have the type of business that NO ONE would ever need to visit a website for, YOU STILL NEED A WEBSITE! Why, you ask? Because if you want to be found on the Internet when people are searching for what you offer, you MUST have a website that is responsive in order for Google (or any other measly search engine someone is using) to deem you worth of showing up in search results. To take it one step further, it’s not even enough for you to just have a website, that website MUST be responsive. Meaning, it needs to automatically adapt in size to whatever type of device is being used for viewing, in other words MOBILE-FRIENDLY. Google has one concern, the user experience. So, they decided that if you’re website is cumbersome on a mobile device, they won’t allow it to show up in search results. End of story. So, my friends, you simply don’t have a choice if you want to survive in the digital world. The website is still King and the content on your website is Queen. You must have the content on your site that people are looking for in order to perform well in search.
If you’re one of the “Grandpas or Grandmas” I mentioned earlier that still doesn’t have a website for your business, call me. I promise not to yell at your or mock you (out loud).