Q: What is the MOST important thing I can do as a business to improve my rankings on Search Engine Results?
A: In a day and age when people hop on their phones before they do ANYTHING, it is more important than ever for your business to be visible on the first page of search results. If you don’t believe me, take a look at these statistics:
• 95% of smartphone users have searched for local information on their phone.
• 150 – Average number of times a person checks their mobile phone in a day.
• 9 out of 10 users say they have taken direct action as a result of their smartphone search.
• 61% say they will not remain on a site that isn’t mobile-friendly.
Now, back to the original question, what is the MOST important thing you can do to improve your search ranking? Simple…MAKE SURE YOUR WEBSITE IS MOBILE-FRIENDLY. Why?...because Google said so.
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Back in May 2015, Google changed their search algorithm causing a website that is not responsive on mobile devices (meaning it doesn’t adapt page sizes/formats to fit the respective device someone is using), then your site’s search credibility is lowered and in turn, your search ranking.
Google isn’t doing this to PUNISH small business or to force them to upgrade their websites; they are doing it because their top priority is CONSUMER EXPERIENCE. They want the user to enjoy how the search engine is working.
The statistic above shows you that people searching on a smartphone will leave a website that isn’t mobile-friendly, so Google will not even bother showing those non-responsive sites in results.
Now, I have homework for you. Type this web address below into your browser, then, in the blank field, type in your business web address. Click “ANALYZE” and within 2 minutes, Google will tell you if your website passes their mobile-friendly test or not.
If you do not pass or if you’re offered improvement recommendations, CALL ME. Upgrading your site is not as expensive as you think and it is NECESSARY.
Google Mobile-Friendly Test » Google.com/Webmasters/Tools/Mobile-Friendly