Savvy shoppers can save big shopping on Black Friday, but there are ripoff artists out there. Here’s how to avoid the scams and still get the lowest prices.
Julie Ramhold, consumer analyst with DealNews.com, identified some leading Black Friday scams along with ways to avoid them:
Free Shipping: Many retailers offer free shipping for Black Friday and Cyber Monday, but it’ll come with a catch -- in the form of a required purchase minimum. If you aren’t going to meet that minimum, don’t fill up your cart with things you don’t need or want just to save on shipping.
Early Deals: Stores are rolling out pre-Black Friday deals, but these may not be the same as what you’ll see on Friday. Be sure to thoroughly check present offers against the advertisements for Friday to nail the better deal.
Misleading Discounts: Look at price tags carefully. If the “starting price” is higher than what you’ve seen the item going for lately, then odds are the retailer is using the MSRP (manufacturer’s suggested retail price) to calculate the discount. At this point in the year, MSRP isn’t really a useful number to go by, so if that’s what they’re basing the discount on, it’s a sly way of charging higher prices. Might be better to wait.
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Don’t count on price matching: Don’t count on stores’ price match during Black Friday and Cyber Monday. In fact, most stores suspend their “price match” programs during this time. Before you decide where to buy, check on the retailers’ price matching policy. You may also have to show proof of a competitor selling for less money.
Lengthy exclusions and small print: Watch out for coupons with paragraphs of fine print. This equals a multitude of exclusions, and makes hunting down the coupon that applies too grueling. Be sure to read the fine print carefully -- that 50% off coupon might not be worth the hassle if it doesn’t apply to anything you’d ordinarily want.
Do an internet search for discount coupons and free shipping codes, although it’s often trial-and-error, according to Delaware Valley Consumers’ Checkbook (checkbook.org).
This is my favorite holiday. By far and away, Thanksgiving is the best time of year. Don’t get me wrong, the meaning behind Christmas is the most important holiday. But when it comes to family, Thanksgiving takes the cake. There are no presents to be a distraction. There are no office parties or neighborhood gatherings. It is just you and your immediate family. At least that it is the way we always had it until school, sports and your partner’s families changed the trajectory of things.
It is common for many stores to tweak their return and exchange policies during Black Friday, given the discounts they are providing. Some stores may or may not price-match the prices shown online, and return policies could be changed as well. Doing a bit of research and reading the fine print will save you a lot of time and hassle.