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Planet Fitness is spending $970,310 on a Decatur location. Here's where it's planned.

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DECATUR — Planet Fitness is opening a location in Brettwood Village shopping center by the end of October, according to the company.

Planet Fitness is spending $970,310 to renovate the northwest corner of Brettwood Village, according to records filed with the city of Decatur Department of Economic and Urban Development.

Becky Zirlen, senior public relations manager for Planet Fitness, said in an email the location is expected to be open by the end of October with 12 to 15 employees.

"We cater to first-time and casual gym-goers who may have never belonged to a gym before. We always strive for a non-intimidating, judgement-free atmosphere where our members can feel comfortable working out at their own pace," Zirlen said.

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Zirlen said the 20,000-square-foot club will offer state-of-the art cardio and strength equipment, free fitness training and a Black Card Spa which will include HydroMassage beds, massage chairs, and tanning beds/booths for PF Black Card members.

The city building permit shows the interior remodeling at 3194 N. Water St. is being overseen by contractor Horizon Retail Construction of Sturtevant, Wisconsin, for Planet Fitness.

Will Richardson, Horizon site superintendent, confirmed Thursday the construction is for a Planet Fitness and work at the site is expected to be completed by mid-October.

Founded in 1992 in Dover, New Hampshire, Planet Fitness is one of the largest and fastest-growing franchisers and operators of fitness centers in the United States by number of members and locations.

Brettwood Village

This exterior view shows the location in Brettwood Village where remodeling is underway for a Planet Fitness at 3194 N. Water St.

As of June 30, Planet Fitness had about 12.1 million members and 1,608 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Dominican Republic, Panama and Mexico, according to the company.

The company touts itself as an affordable, high-quality fitness experience in a welcoming, non-intimidating environment, called the “Judgement Free Zone.” More than 95 percent of Planet Fitness stores are independently owned.

In its second-quarter earnings report on Aug. 9, the company said total revenue increased from the prior year period by 31 percent to $140.6 million. Planet Fitness opened 44 new franchise stores during the period.

“There are numerous expansion opportunities for our high value, low cost non-intimidating fitness concept in the U.S," CEO Chris Rondeau said in a news release with the financial report. 

Planet fitness currently operates gyms in area cities such as Bloomington, Mattoon, Effingham, Springfield and Urbana.

Decatur-area business openings and closings.

Contact John Reidy at (217) 421-6973. Follow him on Twitter: @jsreidy2099


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