Despite producing two of the highest-grossing films of the summer with “Incredibles 2” and “Avengers: Infinity War,” Disney faced a high-profile misstep when “Solo: A Star Wars Story” failed to live up to the lofty expectations of its franchise.
Though the film debuted at No. 1 (and maintained the position for two weeks), it was quickly declared a flop when it flew far below analyst predictions for its opening weekend gross.
Initially expected to earn between $140 million and $150 million over the four-day Memorial Day weekend, “Solo” banked $103 million through the holiday, including $84.4 million in its first three days.
Meanwhile, Paramount Pictures’ “Mission: Impossible — Fallout” was widely hailed as one of the biggest successes of the summer when the film opened in first place with a series-best $61.5 million three-day weekend.
Despite spending the same length of time at No. 1 as “Solo,” the $178-million “Fallout” opened within range of analysts’ $50 million to $65 million predictions.
Perhaps the biggest difference between “Mission: Impossible” and “Star Wars” is the breathing room between new installments: “Fallout” was released three years after the previous entry, “Mission: Impossible — Rogue Nation,” while “Solo” came out just six months after “Star Wars: The Last Jedi.” The film’s underperformance can likely be attributed to fatigue among longtime fans of the franchise as well as stiff competition over the weekend from relatively new releases like “Deadpool 2” and Disney’s own “Avengers.”
By the end of the summer, “Solo” grossed $213.6 million while “Fallout” earned $196 million (and counting), proving that when it comes to box office success, everything is relative.