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DECATUR – A new branding effort for Decatur and Macon County unveiled today seeks to remove boundaries and convey a place with abundant opportunities.

The City Limitless Decatur and Macon County slogan is a play on the term city limits, said Nicole Bateman, community marketing manager. Bateman spoke during the State of the City Breakfast as part of the Greater Decatur Chamber of Commerce Business Expo in the Decatur Civic Center.

The intention is to show the Decatur area as modern and progressive with opportunities to live, work and develop.

“We have so much to be proud of, and we'll use our community brand to attract and retain businesses and residents,” Bateman said. “Through this community marketing process, we'll shift perceptions and create a common vision for our future that will stimulate economic growth from which we all benefit.”

Previous marketing efforts have achieved varying degrees of success, Bateman said. The overall marketing strategy is expected to educate, inform and build community pride among current residents and business owners along with motivating potential newcomers to live and do business in the area, she said.

Those attending the breakfast were able to view the new brand and watch a short video highlighting areas throughout Macon County.

“For far too long, we have allowed others to tell our story,” Bateman said. “Now is the time to capitalize on the momentum we've built and share what makes Decatur and Macon County special and unique.”

Details of the community brand are available at DecaturCityLimitless.com.

The need for a marketing plan has been discussed as part of the Grow Decatur initiative, which is working with the Economic Development Corporation of Decatur and Macon County on the effort.

Grow Decatur has scheduled three community development workshops for May 18, 19 and 20. Each workshop will focus on the broad-based assessment of Decatur's recent progress and will seek to identify areas in need of improvement.

A series of additional development workshops will follow in June, each focused on a specific community improvement opportunity area, including those identified in the May workshops.

Those attending the business expo can register for the workshops. The exact times and locations for the development workshops will be released during the expo.

For more on this story, see Friday's Herald & Review.

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