Imagine going on a family vacation and enjoying an alcoholic beverage with dinner, and then waking up hours later with no idea of what happened. Terrifying, right? This has become the new reality in Mexico because of an unregulated distribution system.
Earlier this month, the Herald & Review published the story about Mexican authorities seizing 10,000 gallons of tainted alcohol after several high-profile incidents surfaced, including the death of a 20-year-old woman at a Mexican resort. Since then, stories of severe illness and dangerous blackouts after small amounts of alcohol consumption have gone public.
Beer distributors represent the second tier of the ever-important three-tier system, which ensures consumer protection in the sale of alcoholic beverages. They’re also the reason you won’t hear horror stories about counterfeit alcohol in the United States. Distributors ensure all products are delivered safely and untainted. It’s because of distributors that restaurants, bars and retailers can be sure that the products they sell to consumers have been packaged, stored and transported correctly, and that the products will have the high-quality taste consumers expect from their favorite breweries.
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The recent tragedies and traumas out of Mexico serve as a bitter reminder: Consumer lives are at stake, and the Associated Beer Distributors of Illinois remains committed to ensuring that customers can enjoy a wide variety of beer, juice and other beverages in a regulated and safe environment.
Bob Myers, president, Associated Beer Distributors of Illinois