Curtis Peterson was recently interviewing for a digital marketing manager position at SmartFile, an Indianapolis company that provides secure file sharing services, when his interviewer asked him what he knew was a make-or-break question: ‘Why do you want this job?”

When you submit a resume online, you probably feel like you’re sending your materials into a giant maw full of thousands of other resumes—where it will most likely be swallowed by the computer and never seen again. 

Lynda Spiegel, founder of New York City-based Rising Star Resumes, once was asked by a job candidate to prioritize the projects that would be assigned to the role in question. The candidate, who was interviewing for a junior marketing position, then offered insights into how she'd address ea…

You have a job interview tomorrow. You've learned everything about the company, you're prepared for any questions they ask, and you even arrived a few minutes early. You couldn't be more ready.  

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