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Millikin's Elyce Knudsen, Jordan Carson excited to be Millikin NIL trailblazers

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DECATUR — There are times when parents have the right idea. 

After the NCAA announced changes to their name, image and likeness (NIL) policy in July 2021 that allowed athletes to be compensated for their NIL in Division I, II and III, Millikin women's basketball star Elyce Knudsen talked with her family about what the changes meant for student-athletes. 

Elyce Knudsen to basket

Millikin's Elyce Knudsen was the CCIW's Player of the Year last season. 

"I spoke with my family back home that this was such a great opportunity for student-athletes in college to make a name for themselves," Knudsen said.

A little more than a year later, Knudsen, along with Big Blue wrestler Jordan Carson, reached an agreement with Peerless Cleaning & Restoration Services of Decatur to became the first student-athletes at Millikin to have NIL deals. 


Millikin women's basketball player Elyce Knudsen shakes hands with Peerless Cleaning marketing director Jay Woodrum after reaching a Name, Image and Likeness agreement. 

"My parents even said at the time, maybe you could reach out to local businesses," Knudsen said. "Never did I think that it would happen at the Division III level or that it would happen to myself. To see it come to life is crazy."

Both Knudsen and Carson have distinguished themselves in competition. Knudsen was the CCIW's Player of the Year last season after averaging 20.8 points and 5.5 rebounds, helping lead Millikin to the Sweet 16 in the NCAA Tournament. Carson was co-captain of the CCIW-winning wrestling team and was an All-CCIW selection at 149 pounds last season. 

Knudsen, a junior finance major and Tolono Unity graduate, and Carson, a graduate student working towards a master's in business administration, also stood out in the classroom, earning academic all-conference honors. 

"Peerless contacted our coaches with an interest and they shared our contact information because they are not able to make deals for us," Carson said. "I was shocked by it. I was like, 'How? Why me?' It was crazy that I got the opportunity. We got things rolling with them and we went in to sign the contract and we took some pictures."

Jordan Carson NIL

Millikin wrestling co-captain Jordan Carson has signed a NIL agreement with Peerless Cleaners of Decatur. 

Representatives from Peerless and the athletes have brainstormed ideas for what will be included in the agreement, which will run through the 2022-23 academic year. 

"They have ideas in mind in what they want us to do and what they are going to do. I'm excited because we sort of come up with ideas as we go. It is a learning process for them and it is also learning from us because it is the first NIL deal with two Millikin student athletes," Knudsen said. "Social media will be a big aspect of it. Posting and reposting their posts and anything included with us. Also, there will possibly some event showings in the future to sign autographs or posters with us hanging out with their employees."

When Peerless reached out, Carson did research on the company, which has operated since 1945, with the idea that he is investing in them as much as they are investing in him. 

"At first, all I thought they did was dry cleaning but obviously they do a lot with upholstery and carpet cleaning and fire restoration. I looked into them once they reached out because I wanted to see what they were about," Carson said. "You look at the NIL stuff and you think, that's for the Division I and that's for the big schools and stars on the big school, but then it has come down to us."

In high school, Knudsen thought her college sports dreams were going to be in softball, where she played shortstop. The COVID pandemic ended her senior season and she shifted to basketball and Millikin. Two seasons later, she is now an All-American with an NIL deal. 

Elyce Knudsen 2 030921.JPG cutting net

Millikin University Elyce Knudsen (22) cuts a piece of the net after beating Illinois Wesleyan in the CCIW Tournament championship in 2021.

"Never in a million years did I think I would be here. I never thought I was going to play college basketball. When I decided to come here, I knew (Millikin head coach Olivia Lett) was going to further my talents even more," Knudsen said. "Hopefully we can boost this local business and other local business can get the same idea and they will want to do it for future student athletes. It is a learning experience and we are just exploring."


Millikin wrestler Jordan Carson, right, shakes hands with Peerless Cleaning marketing director Jay Woodrum after reaching a Name, Image and Likeness agreement. 

For Carson's final wrestling season, he doesn't plan on making any adjustments. 

"The way I look it, I will continue to do what I have been doing, getting good grades, performing on the mat and doing the best I can. I hope that I can set an example for the guys on my team," Carson said. "I love that the Peerless team is trying to be a pioneer in this whole thing and they really emphasized giving back to the community and giving back to Millikin. They hope other businesses start doing NIL deals and helping student athletes."

Contact Matthew Flaten at (217) 421-6968. Follow him on Twitter: @MattFlaten


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